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Reader,
Holy smokes, it’s June 1st — where did May go?!
Today is the first day of summer break for my kids, and I'm adjusting to a totally new schedule, I’m traveling to speak at The Thing Nashville, and I’m on the tail end of a head cold. Sometimes life is messy.
My business has been at a revenue plateau for the better part of six months (minus April, which was my highest revenue month ever — hooray!), and I’ve been working to break the pattern.
For the past 6 months, I've been really intentional about my sales system, doubling down on what actually works, and letting go of strategies that weren’t pulling their weight. I’ve seen those efforts start to compound… but I was still missing something.
This week, I had a breakthrough while on a call with my coach. She shared that there are three distinct seasons in business: Operational Seasons, Visibility Seasons, and Sales Seasons. And because sales is, well, my jam — I pretty much live there full-time.
So when revenue dips, I lean on my ability to sell and essentially slap a Band-Aid on the problem instead of slowing down long enough to fix it. By skimming over the operational & visibility seasons, I haven’t been running my own business like a true CEO, despite coaching so many clients on exactly that.
It's clear to me now that that’s been my bottleneck.
When you don’t slow down to assess what worked last month and realign your focus for the next one, you end up reacting to your business instead of leading it. Which I TOTALLY KNOW, and coach my clients on ALL THE TIME. But knowing something and changing your behavior are two very different things, which is exactly why I hired a coach.
If you’ve been stuck at a plateau, things feel messy, or you have a business goal you want to make happen in the next six months, I would be honored to help you get there. You can start by booking a call here.
But first, take 5 minutes and answer these honestly:
1. Which season have you been in? (Operations, Visibility, or Sales) And which season would serve you to be in during June?
2. What’s one strategy you’ve trying to make happen that hasn’t delivered results in the last 90 days?
3. Are you spending more time working in your business than on it, and what’s that costing you?
If you have a hard time answering these questions, perhaps that alone is a sign that you need support in your business.
And if your answers made you a little uncomfortable, honestly… same. But it’s such a gift to find the uncomfortable areas, because that’s where the potential growth lives.
Dive In: Article Of The Week
How do I show people the value in what I'm selling?
This is probably the hardest question for new business owners to answer — and one of the most common frustrations I hear from clients. They know what they do is incredible, but they can't seem to get their potential clients to see it too.
That disconnect usually leads to one conclusion: I need to be more persuasive.
But here's the thing, no one likes to be convinced of anything. The harder you push, the faster people walk out the door. It's human nature to get skeptical and resistant the moment we sense someone has an agenda.
So a hot pitch? It's just never going to get the job done.
The real problem isn't your pitch. It's your infrastructure.
Feeling the need to persuade is actually a symptom of a deeper issue: you're missing the sales infrastructure that makes selling feel easy.
Which is exactly what I teach in Rainmaker. We break it down into 4 core areas:
- Sales Mindset — If you believe selling is manipulative or that you're taking something from people, you're going to resist doing it. Full stop. We start here, shifting your belief so you can see sales for what it actually is: an opportunity to build a relationship and create real transformation.
- Sales Skills — Good intentions only go so far. If you're struggling to make sales, you need to sharpen your skills; leading a sales conversation, writing compelling copy, selling from stage. These are skills that, once learned, never leave you.
- Sales Systems — This is the big one. When you don't have a system, you're doing all the heavy lifting in the sales conversation. When you do have one, your prospects are being intentionally nurtured every step of the way, so by the time they get on a call with you, they're already in. The conversation becomes logistical, not persuasive.
- Sales Strategies — Not just any strategies. Ones that actually fit you. So many people are out here using tactics they hate, borrowed from coaches whose style is nothing like theirs. (This is exactly why I created the Sales Style Quiz — to match you with strategies aligned to your natural archetype.)
This is the Rainmaker Framework, and it's the foundation of everything inside the program.
Rainmaker is a 12 month commitment, because if we're being totally honest, that is about how long it takes to really learn and implement these things. Sure, there are some quick wins we can grab early to clean up your sales conversions — but there's no shortcut for building real sales skills and a system that actually works.
That said, I get it. Committing to something new for 12 months can feel daunting.
What if I don't love it? What if it doesn't click? What if the community isn't my people?
Valid. I've asked myself the exact same questions before joining programs. And what I've learned: there's only one way to find out.
Just jump in.
So for the next 10 days, I'm lowering the barrier to entry.
Now through June 10th, you can join Rainmaker for just 90 days.
You get access to the first three courses inside Rainmaker + The community + Working together 1:1 — and you're just committing to 3 months instead of 12.
Love it and want to keep going? Amazing. Find that 3 months was exactly what you needed? That works too.
Try it out: $425/month or $1,200 one time 👉 Click here to enroll
This offer is only available for the next 10 days.
Ready to stop convincing and start converting? Let's go.
Reply with any questions — I'm happy to help you figure out if this is the right fit.
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Upcoming Events & Workshops
Free Online Workshop: Thursday, June 4th
The Money Matrix: The Other Side Of More
You can play every strategy in the world. If your relationship with money is broken, you'll never feel rich.
This workshop isn't about budgets, investing tips, or the next income milestone. It's about the invisible beliefs running your financial life, the ones that keep driven people stuck in a cycle of not-enoughness no matter how much progress they make.
Join guest speakers Ean Wood and Ryan Albury, founders of The Money Matrix, for a session that gets underneath the numbers and into the mindset. They work with driven people to untangle the thoughts, habits, and deep-seated beliefs that shape how we interact with money, so you can stop white-knuckling your way through growth and start actually experiencing the life you've been building.
In this workshop, you'll:
Uncover the hidden money beliefs quietly driving your decisions, about earning, spending, saving, and what you think you deserve. Understand why the harder you push, the less satisfied you feel, and what to do about it. Begin redesigning your relationship with money so it starts working for your life instead of keeping you on a treadmill. Walk away with a new framework for building not just wealth, but personal freedom, joy, generosity, and peace.
Register here →
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LIVE Creative Leadership Conference: June 7-10
The Thing Nashville
Whether you’re navigating growth, refining your message, building your team, or figuring out what’s next, you won’t have to do it alone. Through hot seats, Q&A, panels, and real-time problem solving, you’ll walk away with more than ideas—you’ll leave with decisions made, questions answered, and a plan you can actually execute.
Click below to register and use coupon code: IMWITHJULIE for 10% off
Register here →
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Masterclass: Wednesday, June 17th
Marketing By Design
Ditch the tired marketing tactics and start leveraging your natural magnetism. 11am–1pm CT
Live virtual masterclass · Replay included · $44
Human Design × Authentic Marketing
Register here →
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Support Your Life & Business With Recommended Resources
Apply for a sponsored ticket to The Thing, Nashville
Need support covering expenses to attend?
Apply Here →
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Holistic Alignment Strategies
Somatic Course + Energetic Mentoring
Learn how to work with your energetic strategies & grow your confidence in your somatic skills as a practitioner.
Get The Course & Work With Dr. Vanessa →
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Life Coaching with Sandra
Are your self-esteem, confidence, or boundary issues affecting your ability to show up in your business? Start working with a life coach and set the foundation for success in life & business.
Book A Call →
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Get 3 Months of Kajabi + Cofounder for only $99
My go-to all-in-one business platform to run your courses, memberships, website, email marketing, and more.
Try It Out →
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🎯
Fathom AI Notetaker
Fathom is my secret weapon for coaching calls, easy content creation, and team meetings. It automatically takes notes, timestamps key moments, and creates highlights I can share right after the call.
Optimize Now →
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Featured Product of the Month
The First Five
Starter course for practitioners who want consistent $5k months and a rock-solid foundation to build upon.
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Want to be booked out without burnout this year?
Start with a no-pressure connect call. We'll chat about your goals, current challenges, and brainstorm some solutions. If it aligns, we'll talk about options for getting started.
That's it for this week's newsletter. We hope you enjoy our latest content and find it helpful in your journey to master your craft.
Keep learning and growing,
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Julie Jones
Business Coach & Sales Strategist
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