People Are Hungry for Ethical Sales. They Just Don't Know It's Possible.

A client told me yesterday that she had some "feels" around working with a coach. That feeling made her stall longer than she should have in getting the help she needed.

But if I'm being totally honest, I have feels around hiring a coach too. Because there is a lot of gross stuff that goes on in this industry.

Earlier this year I found myself genuinely disillusioned by it all. I actually stopped working with coaches for about a year. As you can imagine, that created some confusing identity stuff to sort through.

Here's the truth: coaches, and chiropractors too if we're being honest, have some of the worst sales practices out there. Which is wild to me, because these are the very people you are required to trust with the most intimate parts of your life and your business.

Trust is paramount when you work together. And yet the sales tactics so many of us were taught deteriorate that foundation immediately.

I see the psychological games everywhere in this industry. Embedded in landing pages, pitches from stage, webinars, reels. And sadly, happening behind closed doors too. I hear about somebody's horrible sales process at least weekly. Big industry names. Peers. People you would never expect. Almost everyone I talk to has a negative sales experience from a coach to tell me about.

And a lot of what's emerging in the sales training space right now is just teaching people more sophisticated ways to use psychology and neuroscience to become better manipulators. More persuasive. More effective at getting their way.

It makes me sick, honestly. Because I hear so many stories of business owners who got swept up in the hype. Who made five-figure investments in programs that were fluff. They bought in excitement, or sometimes in fear, and the perceived proximity to a big name or a promised outcome had them wearing rose-colored glasses. On the other side of the paywall: disappointment.

All of those tactics work the same way. Get you dysregulated. Prey on predictable, emotionally driven behavior, fears, and core desires. And you don't even realize it's happening to you.

When my students go through my training, they let out this big sigh of relief that sounds something like, "wow, I never knew that selling could feel like this."

It's treated as groundbreaking. The idea that you can act in integrity, hold high moral standards, and still run a highly effective sales process with 70%+ conversion rates. Like those two things were never supposed to coexist.

So when you come into my world, we're looking at the same psychology and the same neuroscience. But instead of using it to get better at getting our way, we use it to create psychologically safe buying environments. Which turns out to be way better for client retention, because (shocker) you actually built a rock-solid foundation of trust.

Psychologically unsafe buying conditions do real damage. They erode self-trust, self-esteem, and sometimes someone's entire livelihood.

That is not an exaggeration.

I got my degree in Peace Studies. I spent four years studying what it actually means to be a peacemaker, not a perpetrator. And that's the lens I see this through. A psychologically safe sales approach is the peacemaker's way. It honors someone's autonomy. It respects their right to decide for themselves.

The other approach, the one built on dysregulation and manipulation, is a form of violence. I know that sounds dramatic. But the wound it leaves in the psyche is real, and it follows people into the rest of their life and their business long after the sale is "closed."

So we have choices to make. As business owners, and as buyers.

You know where to find me, if you're ready to be a part of the solution.

Your silence after presenting your offer is powerful. Don't fill it.

Most service providers finish presenting their offer and immediately start talking again. They feel the discomfort of silence and rush to fill it with more explanation, more justification, more persuasion.

Here's what's actually happening in that silence: your potential client is processing. Their nervous system is integrating what you just shared. They are moving toward a decision.

When you interrupt that process, you pull them out of it. You make them feel like they are being pushed rather than guided. And the moment someone feels pushed, their defenses go up.

Silence is not awkward. Silence is respect. It says: I trust you to make this decision. I am not going to manipulate you into it. That is the psychologically safe approach, and it converts at a far higher rate than you would expect, because trust closes sales that pressure never could.

Rainmaker just got a whole lot more powerful. And the price is going up soon.

If you've been on the fence about joining Rainmaker, this is your sign to get in now.

Rainmaker is the space where you come to learn my signature sales methods, and then actually use them, with support, accountability, weekly coaching calls, and a thriving community of people doing the work alongside you. It is not a course you buy and forget. It is a living, active program built for implementation.

And I've been working behind the scenes on something exciting: AI-integrated sales tools that will be dropping inside the program within the next month. This community is about to get even more powerful.

And then there's this. I am beyond thrilled to announce that Ryan Albury and Ean Wood are now permanent coaches inside Rainmaker.

The value inside this program is unmatched. I genuinely believe that. And with Ryan and Ean now in the room permanently, the inner work and the outer strategy finally live in the same place.

It starts tomorrow. Don't miss it.

Not a chiropractor? If you know one, forward this to them. This is the work I was built to do, and I want it in the hands of the people who need it most.

XO, Julie Jones